Creative agencies and everyone wishing to take part in the contest for the idea of a social advertising campaign in defense of the intellectual property in Ukraine are invited to participate.
“Creative agencies are also the rights holders to some extent. We would like to talk to the pirated content consumers in their language and make a point that the piracy is the evil, because it is a business where money is earned by theft. We ask professional advertising agencies to help us develop the advertising campaign aimed at protecting the copyright and related rights in Ukraine. We have long been fighting piracy, our efforts have been aimed at the B2B audience. Now we want to turn to B2C, the end consumer. Perhaps, this will contribute to the formation of a new consumer culture”, – says Kateryna Fedorova, Head of the “Clear Sky” Initiative.
Ideas for the contest will be accepted until September 25, 2018.
The brief can be found on the website of All-Ukrainian Advertising Coalition
The winner of the contest will have an opportunity to rotate on the national Ukrainian TV channels. To do this, the organizers are asking to take into account an important point: the video must comply with the definition of “social advertisement” and also technically and artistically be suitable for the television.
The results of the contest will be announced at Ukrainian Creative Week
For more information, please, contact “Clear Sky” Initiative.