The Clear Sky initiative was launched in the summer of 2013 with the aim to foster licensed audio visual products in the uanet and to oppose the sites distributing pirated content in the I-net in breach of intellectual property law.
StarLightMedia incorporates six TV channels and in particular: STB, ICTV, Novyi Kanal, M1, M2, OCE and 10 more TV companies.
1+1 Media incorporates five TV channels and in particular: 1+1, 2+2,TET, 1+1 International and a number of other media assets, including ovva.TV – a TV movie theatre.
Media Group Ukraine Ltd. – was established in 2010 and currently includes a national FTA TV channel ‘Ukraine’, channel for a young audience NLO TV, thematic TV channels ‘Football 1’/ ‘Football 2’, Regional Media Group , Digital Screens (developer of video service for licensed content oll.tv), a prodco Tele Pro, Mediapartnerstvo Sales House, Segodnya Multimedia Holding.
UA.Inter Media Group Limited – incorporates nine TV channels and in particular: Inter, Inter+, NTN, K1, MEGA, Enter-film, K2, Pixel, Zoom and other media assets.
In due course the Initiative has been supported by the Ukrainian Anti-Piracy Association (UAPA) representing the interests of the Motion Picture Association (MPA) in Ukraine, with the latter representing the Motion Picture Association of America and thus the Hollywood majors holding rights to audio visual products.
As far back as in 2013 the partnership initiative offered very special terms for i-net platforms to use the media groups’ licensed content: the said content to be supplied free of charge but only through the player of a relevant media group holding copyrights to such content, including the video advertising in the player placed by the media group with all ads in the page itself to be, however, placed at the discretion of the platform.
As of today the Clear Sky views it as its major priority to step up its activities so as to renew the forces of right holders adhering to the Initiative with the aim to trace and protect their assets in the web, to resist the pirate sites. The Clear Sky focuses now on right holders of the audio visual content , such as TV channels, motion picture companies, series producers , animation studios, etc.